CONNECTING THE DOTS BETWEEN PEOPLE | BRANDS | TECHNOLOGY
Real Branding – as i like to refer to it – Is really what my mind has been occupied with. Today I found a new man that I will probably keep an eye out for online:
twitter is such a magical platform to milk the minds of those you find interesting, without the negative connotations usually associated with being an information junkie – such as constant questioning, waiting for answers and explanations, or simple story telling of experience. I now find my answers in real time without bothering anyone on my phone. # i am a trend and social media shopaholic.
So in my shopping bag today, I have a few random links I would like to keep in my snap store. Perhaps I have not yet connected the dots between them – but I think often the lines of relevance and interdependence comes during the exploration phase. If you look closely enough, everything is related, or at least in my 25 years of exploring various elements of the world as a whole, I have noticed – PEOPLE. BRANDS. TRENDS. – WE. IT. THEY. – all connected.
So to me it seems evident that – WE NEED TO ALLOW TECHNOLOGY and THE INTERNET, TO ENABLE A CONNECTION TO OUR WORLD. NOT THE OPPOSITE.
Firstly, I just have to touch on Google Wave – just because I haven’t yet, and I think it will be silly to leave it off the list, as it fits so perfectly into the maze of connecting the dots. This video is really what got me excited:
Secondly, I mentioned Paul Isakson earlier, and this presentation is what made me realize that REAL branding, is not just a word I came up with (refer to some of my earlier posts) – it is a reality and hopefully – we will be able to see local brands adopt the mindset, sooner rather than later.
I always find it most enlightening when what has been rolling around in my head, gets summarized and set out coherently by someone else, so that I can pass it on to the world in a less upside down manner.
Paul perfectly illustrates how things are changing. Our new generation of marketers and brand builders who got taught with open source platforms, unlimited access to information and the downfall of traditional media – soon realized – it is time to put people back inside the world of Branding. Similar to Business – global awareness of “triple bottom line and increased focus on corporate governance and sustainable business development”, puts people back inside the world of Business. Think of the increased focus on organizational structures and corporate cultures, Google as a prime example, puts people back inside the world of occupation and careers. And as Tom Friedman illustrated in the World is Flat, COUNTRIES – to – COMPANIES – to – INDIVIDUALS.
We are all connected. And we are all human.
This is what brings me to my last bit of trend shopping for the day. Sixth Sense Technology. Not only did I watch this video about ten times, I simply couldn’t stop myself from trying to imagine it in my own life, and the resulting consequences and impact on the way we live our lives, simply by connecting the dots.
And Lastly, Just for fun: ENJOY MILO!
Till next time, keep on connecting the dots…