In the Know, Do you know?

I could not help but to get a warm fuzzy feeling in my mind, when I saw 3 of my favourite newsletters in my inbox about an hour ago – CoolHunter, Trendwatching & TED.

From the coolhunter

This is what i want to capture in my snap store today – everywhere all around the world, people are searching for information, some stumble upon it, others follow trends religiously, others are forced to through education, majority probably just satisfying some desire to find something, but one common thread seems to be coming through – we all want to be in the know, are you in the know? Living in a country with so many different cultures, social circles and living situations translating into a variety of lifestyles, beliefs, opinions and well, ” knows” – makes me wonder – what is the know?

FROM THE LATEST TRENDBRIEFING  – Statusphere

That in the end, with all of our “know how” and overflow of information and connectivity, is it possible that we still want what people have been wanting for years?

Everyone wants to be unique, except those who truly are… Do you know?

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