The convergence of creativity, influence & media.

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes.

A snippet from one of my favourite thought leaders online – – the theory is best explained visually, as per the image below.

And ever so often, I find something online that takes the complexity of many thoughts & theories and simplifies it in one easy to understand diagram that provides a guideline for many other scrambled thoughts and ideas. This is just a “snap” of something, i know I will either add onto or utilize within something different at a later stage, and ofcourse the introduction of a new thought leader that has been a key influence not only in my head, but all over the world.

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