2011 Trends Overview – round 1

As every now and then i like to just post and recap the top trends as per  Trendwatching.com – CLICK HERE FOR THE FULL ARTICLE

Trends have always been one of my favourite things in life, I still remember the very first trend briefing I got at iKineo – my first job. I sat up an entire evening allocating different business models to each trend. Everything became evident, clear, the world started making sense again, as I realized us, consumers, people, we rule brands, not the other way around. And those brands still silly enough to not put people at the centre of their universe, will struggle to remain sustainable post 2011.

I will add more trends as they get released towards the end of this year, as everyone tries to anticipate what the future holds. But here is the thing, balance. It is such a well known word, yet mostly forgotten during everyday decisions where we get so wrapped up with our immediate deliverables and top level expectations. We often forget the first place to start is with your own people.

You would be surprized how much you can learn spending the day in the field, with sales, with operations, with journalists, with developers, with trainers, with finance, with buyers, with the media, just reading all the insignificant buzz about your brand on google.com/realtime.

Never forget the power of the people on the ground.

Another one of my favourite Trend Reports –

Happy Monday everyone!

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