Archive for the ‘ Uncategorized ’ Category

I love trends.

And as the latest briefing crawls into my inbox, I could not help but try it out myself – QuickPress – hardly ever do i use this instant feature, my posts are long, and usually incorporates various sources of information dumped together. Not today. Today I am being more risqué – it is just this:

MATURIALISM | Thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries.

And a little preview of what to expect in the 2011 – Trend Report. I love trends.

Table of contents (2011 Trend Report)
An overview of trends and industries covered

With so many interesting, creative and lucrative innovations happening within our existing trend framework, the 2011 Trend Report doesn’t just try to identify ‘novel trends for 2011’ but also builds on major ‘2010’ trends that continue to matter.

So yes, expect loads of new trends (check out GAME ON, EMERGING, WELL-BEINGS and so on) but also numerous new insights and innovations on how better-known trends like GENERATION G, JOYINING or NOWISM will evolve in 2011 and beyond.

In fact, with our dedicated Premium team and our spotters network still expanding, and tracking more sources than ever, we dare to say that our 2011 Trend Report truly captures all consumer trends and insights that will shape the new year, and thus needs to be on your radar:

While our focus firmly remains on emerging consumer trends, we do include a brief overview of current global macro-trends. These economic, demographic and political trends are sourced from leading research firms and institutions, providing you with the context for everything that follows in the database and the 2011 Trend Report.

Equally important, understanding consumer needs, wants and desires is at the core of tracking, understanding and applying consumer trends. Building on Maslow’s hierarchy, this brief section is basically a consumer psychology ‘101’, giving you a crucial framework for understanding consumer behavior (in both developed and emerging consumer societies).

Closely tied to CONSUMER PSYCHOLOGY 101, the STATUSPHERE trend continues to evolve, and thus our coverage (including many new trend examples) continues in 2011, too. This theme incorporates trends such as HAPPYNOMICS, UNCONSUMPTION, STATUS DESPAIR, STATUS SKILLS, ECO-BOASTING, YOU-NIQUE and STATUS STORIES.
Includes 80+ related trend cases and examples

A brief overview of the current revolution in business and consumer culture, and the processes, practices and convictions defining the business arena in 2011. We’re witnessing the ‘perfect storm’ that links new generations, emerging markets, ideas about status, environmental concerns, corporate responsibilities and beliefs on what role business should play in society. While a threat to static incumbents, infinite opportunities exist for B2C brands that move with the new societal and cultural realities.

Giving and sharing will still beat taking in 2011, so expect lots of new, cutting-edge trend examples for GENERATION G’s sub-trends: from (CO)-DONATE, EMBEDDED GENEROSITY, BRAND BUTLERS and FREE LOVE, to PERKONOMICS, TRYVERTISING and RANDOM ACTS OF KINDNESS.
Includes 250+ related trend cases and examples.
6. ON

Expect the differentiation between ‘online’ and ‘offline’ to be irrelevant for GENERATION D(IGITAL). Life is ‘online’ now as both mobile online access and time spent online continue to explode. This is one trend that never stops, so expect plenty of new material illustrating ONLINE OXYGEN, WEBTITLEMENT, CONTENT SNACKERS, and OFF = ON at their most powerful ever.
Includes 130+ related trend cases and examples.

Closely related to ON, consumers are embracing ‘gamification’ in all aspects of their daily lives. Fun and entertaining, games allow players to visualize progress, while satisfying fundamental needs and desires – for reward, status, achievement, self-expression, competition, and altruism. Includes sub-trends such as TRANSMEDIA and PLAYSUMERS.
Includes 50+ related trend cases and examples.

A colorful overview of how in 2011, earthly authenticity and well-executed ‘fakery’ will co-exist in a consumer society that paradoxically embraces both with gusto. Includes trends such as MATURIALISM, FAKETASTIC, PROFESSIONALL and INSPIRIENCES.
Includes 70+ related trend cases and examples.

One of the most impactful themes for 2011, we’re diving deep into the endless new services and brands now helping consumers to satisfy their lust for information, for transparency, for tracking, for mapping, and so on. Includes HYPER-ATTENTIVE, VISUALISATION, TRANSPARENCY TRIUMPH and ANNOTATED SPACES.
Includes 120+ related trend cases and examples.

Faced with today’s avalanche of content, curators offer consumers a solution to information overload, FILTER FAILURE and choice paralysis. Get ready to help consumers to become curators in TWINSUMERS and SOCIAL-LITE, or let customers SURRENDER by being OPENLY OPAQUE.
Includes 60+ related trend cases and examples.

Consumers’ ingrained lust for instant gratification is being fuelled by the host of novel, innovative, practical and fun real-time products, services and experiences. NOWISM includes sub-trends such as REAL-TIME, MASS MINGLING, SEE-HEAR-BUY, and LIVING THE LIVE. Now’s the time to embrace the here-and-now in all its splendid chaos, realness and excitement.
Includes 80+ related trend cases and examples.

In economies that increasingly depend on (and thus value) intangible goods and services, and physical needs become increasingly satisfied, experiences become ever more valuable. The accumulation of material goods is replaced by preferring OWNER-LESS hassle-free existence – an obsession with the here and now, an ever-shorter satisfaction span (FSTR), and a lust to collect as many experiences and stories as possible. Closely related to NOWISM and HAPPYNOMICS.
Includes 30+ related trend cases and examples.

While the entire world may be at their fingertips, the vast majority of consumers still live a ‘local’ life, and happily so. Overlapping many of the other trends, the enduring appeal of all things local, from URBAN PRIDE to MADE HERE to SOURCED to NICHE NODES, will prove to be an endless source of innovation in 2011.
Includes 160+ related trend cases and examples.

While, strictly speaking, not a ‘consumer’ trend, design has become such a key concern in the consumer arena and society at large, that it warrants a section in the 2011 Trend Report and database. Expect a to-the-point overview of key design trends and thinking in 2011, from innovative solutions to enhance ‘user experience’, to better engage customers, to tackling global warming.
Includes 90+ related trend cases and examples.

As sources of both status and scarcity are being overturned, visions of luxury are increasingly in the eye of the beholder. We’ve aggregated the various views and predictions on where the notion of luxury (and thus the luxury sector) is headed in 2011.
Includes 90+ related trend cases and examples.

It’s all about collaborative consumption as traditional boundaries between corporations, competitors and customers continue to blur. Brands are teaming up with customers, with designers, with brands from other industries and even with competitors. On top of that, consumers will continue to explore novel ways to form any kind of CROWD EXPRESS, connect P2P, or go down the SELLSUMER lane, joining the business arena not just as collaborators, but as players. Includes numerous new (and surprising) examples from the collaboration arena.
Includes 80+ related trend cases and examples.

From the MECONOMY to PROFILE MYNING to SIPs (Socially Important People), consumers are embracing (and profiting from) everything that has to do with personal branding, relishing their elevation to MASTERS OF THE YOUNIVERSE.
Includes 30+ related trend cases and examples.

While GENERATION G demands collective generosity, consumers remain focused on ‘me’ as much as ‘we’. With basic needs satisfied, consuming products, services and experiences with embedded benefits and achieving self-actualisation becomes a key concern. Look out for EVER-EDUCATING and HEALTH COMMODITIES, as consuming becomes a positive pursuit.
Includes 150+ related trend cases and examples.

From FUNCTIONALL to EXCEPTIONALL, via URBANY and the GLOBAL BRAIN, the rise of emerging economies (yes, that would be Turkey and China and South Africa and India and Brazil and Vietnam and so on) and satisfying the demands of both newly minted middle classes and low(er) income consumers remains one of the key opportunities in 2011. Get ready for an avalanche of innovation both by and for consumers around the world.
Includes 110+ related trend cases and examples.

Some trends are so well-researched and so pervasive, that the only thing they’re good for is relentless innovation. Think certain demographics, lifestyles, or themes like ‘convenience’ and ‘personalization’. Hence our focus on fun new products and services from around the world, delivering on specific needs and wants. Brace yourselves for the latest and greatest innovations in PINK PROFITS, FEMALE FEVER, BOOMING BUSINESS, MINISUMERS and more, all waiting to be copied or improved on in 2011!
Includes 300+ related sub-trend examples.

The 2011 Trend Report and database will continue to bring you the best of the best in brilliant eco-thinking and innovating from around the world. From ECO-EMBEDDED, to ECO-EASY, ECO-ICONIC, ECO-SUPERIOR and more, the sheer amount of smart green innovations leaves you no excuse to not go all out on profitable sustainability.
Includes 210+ related sub-trend examples.

Last but not least, BRAND FABRIC is really a roadmap for brands and organizations on how to anticipate and apply all trends highlighted in the 2011 Trend Report. Time to ‘MOVE WITH THE CULTURE’ indeed!

SOURCE:  – one of my favourites as always –

The convergence of creativity, influence & media.

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes.

A snippet from one of my favourite thought leaders online – – the theory is best explained visually, as per the image below.

And ever so often, I find something online that takes the complexity of many thoughts & theories and simplifies it in one easy to understand diagram that provides a guideline for many other scrambled thoughts and ideas. This is just a “snap” of something, i know I will either add onto or utilize within something different at a later stage, and ofcourse the introduction of a new thought leader that has been a key influence not only in my head, but all over the world.

3 point mental note

Sometimes the best things in life come in 3 easy steps, this week i found a favourite i simply have to store.

And with that today comes a link to an article that illustrates how the above principles translates into development. It should be about the people using the application / network, not the idea and I think Microsoft tried to do that here, yet it still has a long way to go…

A Private Social Network for Cell Phones

Users can share information, but the network only sees encrypted data.

By Tom Simonite


MiWorld – sneak preview…

Just a little sneak preview of miworld, i know i am not suppose to show this just yet, but i cant help it, it is just so up there with what i have imagined it to be that i cannot help but too share just a little.

A lot of development work still needs to be done, and after this kind of juggeling between different kinds of developers, managing expectations of clients, sponsors, developers, designers, negotiating prices from all angles and making deadlines that are definitely unrealistic –  I am going to be an expert at project management 😉

Bridging the gap between online and offline social interactions…

Mi-World – a world filled with Meaningful interactions. Just a sneak preview on why I have been so busy, that I have not even been able to snap some ideas. A project with many gaps and loopholes, technology being developed for the first time in South Africa, a high risk venture wrapped in cutting edge design, something I think of as a little bit crazy at times, but in the end, there is nothing better than developing, creating and being smack bang in the middle of innovation.

Social Influence Marketing

Social influence Marketing – I never knew that is what it is called. So many insights that I have derived from simply observing society, shopping behaviours, reading thousands of articles online and indulging in my own imagination really – and then finding a report – that once again takes all my ideas and justify it with factual research and statistics.

Even the heading – so similar to my previous blogpost i started doubting whether i subconsciously perhaps saw the report before? But i did not.

Lets start at the beginning. I have a product or service and i want to sell it. So what should be my first question?

And then once they have found me, what are the influences when purchasing?

So what does this mean for my brand?

Several really amazing insights in this report – which i highly recommend reading.

To end off for today – i found this checklist. Simple. Standard. But relevant, and in a world where so often our minds are completely flustered with new information – processing at a 100 miles per minute – it is delightful getting one or two simple tactics that can be implemented immediately.

I still believe in Real Marketing, Real Branding and Just keeping it real being the way to go. It is not about the Loerie award. It is still all about connecting the dots. I am most definitely in the wrong country, marketing directors running with the biggest budgets for consumers at the bottom of the pyramid, equally unaware, equally removed, equally operating in a world so far in the past i am struggeling to keep my feet on the ground of the reality.Social Influence Marketing has only just started penetrating our shores.

But the reality of South Africa is that 70% of the population resides in the bottom of the pyramid, and the most successful marketing campaigns are the ones focusing on triple bottom line. Perhaps keeping it real is closer related to cause related marketing than what i initially believed… My next post will elaborate more once i had a look at my thesis and all the findings that will be of a lot more relevant now that i have a far better understanding of the world of media, marketing and the masses.