Facebook South Africa

I often wonder about the demographics of the South African Facebook Population, so in short, i pulled a couple of stats, perhaps only to review in a month and see how the landscape changes…

Here we go, raw data, which I will provide analysis of, in a more valuable presentation style, just not today, till next time, happy world cup, I am off to Soccer City!

3 point mental note

Sometimes the best things in life come in 3 easy steps, this week i found a favourite i simply have to store.

And with that today comes a link to an article that illustrates how the above principles translates into development. It should be about the people using the application / network, not the idea and I think Microsoft tried to do that here, yet it still has a long way to go…

A Private Social Network for Cell Phones

Users can share information, but the network only sees encrypted data.

By Tom Simonite

READ THE ARTICLE HERE

In the Know, Do you know?

I could not help but to get a warm fuzzy feeling in my mind, when I saw 3 of my favourite newsletters in my inbox about an hour ago – CoolHunter, Trendwatching & TED.

From the coolhunter

This is what i want to capture in my snap store today – everywhere all around the world, people are searching for information, some stumble upon it, others follow trends religiously, others are forced to through education, majority probably just satisfying some desire to find something, but one common thread seems to be coming through – we all want to be in the know, are you in the know? Living in a country with so many different cultures, social circles and living situations translating into a variety of lifestyles, beliefs, opinions and well, ” knows” – makes me wonder – what is the know?

FROM THE LATEST TRENDBRIEFING  – Statusphere

That in the end, with all of our “know how” and overflow of information and connectivity, is it possible that we still want what people have been wanting for years?

Everyone wants to be unique, except those who truly are… Do you know?

The magical instrument that will change the way we read, learn and love!

Generally I do not write about current happenings, new products or the headlines of the century, in fact, ideas and I will never be one of those “race for the first” kind of blogs. However, because I am already a bit late, and Steve Jobs is the man who got me and still is keeping me interested in Business, I am making an exception and dedicate this post to the latest bit of Magic – the Apple iPad.

the ingredients of magic

It is everywhere, tv, radio, magazines, twitter, facebook, every newspaper online and offline, every related blog, but the article that stuck in my mind was somewhere between page 23 & 28 of TIME magazine. Stephen Fry, a man I will envy till the day i get to do it myself, for meeting the team behind the love of my life – My Apple MacBook. The only materialistic item I have a real relationship with, and it just got thinner, smaller, keyboardless and something similar to what Bill Gates back in 2000 predicted to be the most popular kind of computer amongst people like us. EXCEPT – and this is once again what Apple got right – at least for me – it looks sleek, it vibrates inviting, it mirrors simplicity and it makes me feel in love.

What I liked most about all the articles I read post the auspicious launch was Stephen Fry noting that Apple stands “at the intersection of liberal arts, technology and commerce.” I recently started reading ICON, I haven’t finished it yet, but I couldn’t help but see an ocean of snippets from the book flashing before my eyes as I continue to get lost in the whirlpool of magic, now filling up the tabs in my web browser. Steve Jobs is a genius with a heart.

Richard Waters took a completely different angle in the Financial Times, focusing on the extension of the apple product range and the parallel software developments providing a commercial arm. More specifically highlighting the iBook Store launch in conjunction with the iPad, similar to that of iTunes & iPod,  APP store & the iPhone –  another predicted change in the world, this time in the way we read, learn and search.

But that is not the point I am trying to make, the real weird and wonderful thing that inspired this rather traditional style of post – is the underlying glue in all the articles – Steve Jobs’s “touchy feeling” vision for technology innovations. Instead of looking at devices as the sum of their features, it is all about closing the gap between technology and human experiences, done with an artistic approach of beautiful design that enables a real relationship with the product (not only the brand). And this is what makes me get up in the morning, switch on my device (at this point my MacBook but soon my brand new iPad) and making work, learn, read, write, shop, search, spy and play a whole lot more fun!

I cant wait to have one 🙂

Marketing ROI, what does it really mean?

In times of economic slowdown, one thing seems to come out on top – Return on Investment. For me marketing is like a new business venture, and all a brand should really be interested in is Risk & Return.

In the marketing boardroom it is often difficult to find the balance between cost effectiveness and creativity. I find that brand managers & agency professionals use the term ROI like it has been calculated. When I first started working, I was expecting to get a financial breakdown – not a budget, not reconciliation, an actual return on investment in the form of a cost benefit analysis, where the benefits are the objectives achieved and cost of each medium/campaign implemented carefully evaluated, including risk factors and external environmental influences. It reminded me of an equation in Finance – developing a diversified asset portfolio.

I read an interesting article this morning – sharper senses 5p’s of digital marketing – I hate the P’s in marketing, cant they use a different letter? – regardless this i found worth posting, as it is a brilliant example of how Google treats marketing as a business reducing risk and increasing ways to calculate return on investment in a more tangible manner.

I am not entirely done with this post, but as the word goes, if I do not post it now it will once again simply get lost in the folder of “to post articles” filling up my hard drive every day….

READ THE FULL ARTICLE HERE

MiWorld – sneak preview…

Just a little sneak preview of miworld, i know i am not suppose to show this just yet, but i cant help it, it is just so up there with what i have imagined it to be that i cannot help but too share just a little.

A lot of development work still needs to be done, and after this kind of juggeling between different kinds of developers, managing expectations of clients, sponsors, developers, designers, negotiating prices from all angles and making deadlines that are definitely unrealistic –  I am going to be an expert at project management 😉