Too be honest, I am not quite sure. All I know is that I use to love it, then really missed it and now ready to build it. The feeling of knowing something that the majority of those around you are completely oblivious to (taking into consideration I live in South Africa and the industry is still very much in its infancy), the benefit derived once you figured out how to drive around this virtual world of information, the feeling of endless exploration into so many different areas – they even made a profession out of it, commonly referring to the foundation of other activities – SEARCH. The beginning and end of pretty much everything in life. Think about it, it is all about the search of the consumer, the ranking of the business in the search listing, the hard work of the emarketer to improve the search listing through various techniques all requiring a majority percentage search in developing and implementing the technique in itself.
The only tool that outweighs search – that renders google insignificant is the power of the URL. The only element of an internet experience that proves to be stronger than any search and everything leading up to it. So why not let the two parts work together and make sure that your url marketing as i like to call it supports the work of so much energy going into SEARCH.
“Google it” “Facebook her” “MySpace Me” “EBay that” etc. So often we forget to look at what it is that the success stories, the time spent online grabbers and other fast moving websites are doing right. They use the power of a URL to instantaneously provide an ever evolving consumer market with exactly what they need – a beneficial association, a simple name, a useful product and a strikingly good looking yet simple navigation topped with relevant content. Building Brands Online requires just as much human indulgence as any other real world brand. Except, the revenue model associated with moving from online to offline is substantially more attractive than the other way around.
Bottom Line – New Business Development has no better place to start than online.
Career Development is slightly different – so in a way I needed to give up my online addiction to enable myself to better integrate and build the bridge to ultimately sustain the online revolution altering the way we do business in the flat, fast & informal 21st Century.
So what happened to my online addiction? It turned into a career option.