Posts Tagged ‘ consumer trends 2011 ’

2011 Trends Overview – round 1

As every now and then i like to just post and recap the top trends as per  Trendwatching.com – CLICK HERE FOR THE FULL ARTICLE

Trends have always been one of my favourite things in life, I still remember the very first trend briefing I got at iKineo – my first job. I sat up an entire evening allocating different business models to each trend. Everything became evident, clear, the world started making sense again, as I realized us, consumers, people, we rule brands, not the other way around. And those brands still silly enough to not put people at the centre of their universe, will struggle to remain sustainable post 2011.

I will add more trends as they get released towards the end of this year, as everyone tries to anticipate what the future holds. But here is the thing, balance. It is such a well known word, yet mostly forgotten during everyday decisions where we get so wrapped up with our immediate deliverables and top level expectations. We often forget the first place to start is with your own people.

You would be surprized how much you can learn spending the day in the field, with sales, with operations, with journalists, with developers, with trainers, with finance, with buyers, with the media, just reading all the insignificant buzz about your brand on google.com/realtime.

Never forget the power of the people on the ground.

Another one of my favourite Trend Reports –

Happy Monday everyone!

I Love Technology.

I am not 100% sure, how, when or why I fell in love with technology. My most obvious guess would be somewhere between efficiency, eliminating boredom, the fast pace it changes at and my childhood interest in imaginary new innovations. Within technology development, usage (both personally and professionally) as well as the economics, philosophy and psychology of technology, I always find myself in one position.

STANDING IN THE SHOES OF THE PERSON. That is by far my favourite position.

And I am not referring to the buzz word – customer centric – that every consultant throws around the boardroom table, no, I am referring to HUMAN BEINGS.

This is probably one of the best examples I could find, again one of those that I am so delighted to stumble upon, as it takes all my complex insights and illustrates the scrambles of my mind in simple points. Another, further illustrating where my head is at is:

http://www.cluetrain.com/

Since I find myself in the banking industry, and against my initial expectation I am starting to really enjoy the industry I thought would be worse than being stuck in a society where people only wear ugly clothes. But it is not, in fact, it is rather fascinating,

and I don’t think I am the only one that thinks so, according to the BRANDZ 2010 report

Even more fascinating, is the FUTURE OF BANKING.

(source: slideshare.net – and i wish i could remember the name of the presentation)

This iPhone 5 mobile payment prediction in particular – READ THE FULL ARTICLE HERE

The lines between telecommunications, banks and retailers are all blurring. Think MPesa, Pick n Pay Banking, Cardless Mobile Payments, and somewhat unconventional payment review technologies popping up everywhere

-my choice for the day – BLIPPY

Basically an online mobile payment tracker & reviewer. In simple terms, you buy something, and you post it with a review of the product you have bought. You can follow your friends, but you can also see exactly what everyone has said about a product you might want to buy,or service or anything really. And here is the key differentiating factor – you know that they have actually bought it.

To me, it just makes sense, it is more relevant, but whether people will take onto it, well that is what we will probably learn in time. Any Ideas? Perhaps just what Vodacom’s The Grid need, a Location Based Purchasing Review Functionality, or have they already done that, it just missed the USER experience. Typical Fail.

And on that note,

Today I would like to end off my love for people in technology, with a quote, which for the life of me I cannot relocate where I found it, but it has become one of my corner stones in strategic thinking around technology development –

” What is remarkable about the growth of technology, is not how rapidly the hardware has evolved, nor the software, networks or even the internet,

BUT RATHER

the fundamental way in which technology is changing human behaviour…

P>S – just some cool stuff to check out, if you have not already: