Posts Tagged ‘ Digital Experience Planning ’

Some Statistics for Digital in South Africa.

I have been meaning to write a blog post just after I got back from doing A Digital Masters in New York at HyperIsland. An experience that really changed me, not only the way I think or see the world but the way we are supposed to deliver work for a new digital world. That blog post will come, eventually. Below one of the Key Insights from Tim_Leake & Mark Comerford

It is definitely no longer a question, we are living through a digital revolution. It is about time my generation get to really live through something, from mobile phones, the internet, personal computers, digital cameras, social networks, augmented reality, online shopping! The list goes on.

We are also living through a Financial crisis, and it was very interesting this morning on Sky News – they were talking about increasing unemployment rates and the slowing economies globally, even Germany which has always been seen as the sustainable master of economies experienced below expectation growth. I couldn’t help but turn up the volume when the conversation turned – Digital Media Companies, Social media consulting firms, Digital Marketing Agencies, Mobile Application development houses etc these are all businesses experiencing tremendous growth, and I am not just talking about the tech / social network bubble with inflated  IPO’s ( Groupon, Linkedin, etc) we are all expecting to burst anytime soon. It is the entire eco-system, from ecommerce, ecommunication, IT, software houses, conferences, development houses, hardware etc – all together serving the modern consumers and business’s holistic digital experience need. The industry slowly infiltrating every single other industry on the planet, serving the need of everything and everyone going online, social, in the cloud and mobile.

Apple briefly became the largest listed company last week – overtaking Exxon Mobil. And American Express saw an increase in their share price after their deal with Foursquare. President Obama is on Foursquare now. And Social Software is exploding. The times of seeing everything in isolation is over, we have entered the era of Social Business Design where Technology, Business and People come together.

And yet, I have meetings here in South Africa where people are still asking the question – is this just a digital fad? Is this really where our country is going? It is completely understandable taking our current social and economic situation into account, majority of our population live in poverty. No one can see into the future, but we can have a look at statistics indicating the current situation and growth of Digital as a whole in Africa, and more specifically South Africa.

Below is a couple of my favourites to share:

Happy Wednesday 🙂