Posts Tagged ‘ digital marketing ’

Apple iPad2, a whole new dose of magic!

I literally had to consciously stop myself from reading to eventually start writing.

The whole of the digital universe is buzzing with iPad2, comments, reviews, thoughts, notes, and I am sure tomorrow it will be all over traditional news in every state of America, and all over the world.

I could not help but ask myself why?

I remember the day the iPad ever so glamorously appeared on coffee tables in homes and in the hands of family, children, dads, executives, small business owners, artists, teenagers, grandparents, models, geeks, teachers, tennis coaches, priests, pretty much the whole world got a taste of the magic.

And now, the magic potion just got stronger. More universal. Wrapped in beautiful design, to help us share information, experiences and entertainment in a sleek simple manner.

A 33% thinner, lighter, black or white iPad2 features the world’s most advanced mobile operating system – iOS 4.3. Several new extra’s such as 2 x cameras (front and back), HDMI output, a sexy smart magnetic cover (iPad must have realized the amount of money made off covers for the iPad1 – and definitely the most talked about new feature of the iPad2), phonebooth, garage band, imovie and more applications now available on the iPad and a surprisingly early launch date next Friday the 11th of March 2011 in USA and 25th in 26 more countries world wide.  All for just $499.

Check out: http://www.apple.com/ipad/ – which literally launched minutes after the event.

Apple shares advanced after Jobs appeared, climbing as much as $4.63 to $353.94 on the Nasdaq Stock Market. The shares were up $1.77 at $351.08 at 2:04 p.m. New York time. Which was less than with the launch of the iPad1. The iPad 2 will account for at least 20 million tablet computer sales in the U.S. this year, with the global tablet market projected to surpass 200 million units in 2014, if true the iPad may eventually generate $60 billion to $100 billion in sales for Apple, compared with Apple’s total revenue of $65.2 billion in fiscal 2010 ( via www.reuters.com) ( read full article here ) It is evident that Apple had to make something happen as new competitors quickly entered the market hoping to take some market share of the projected 200million strong global tablet market. The iPad2 and its early launch makes perfect strategic sense, as they continue to innovate with the user experience at the core of everything and unique to the iPad a featured up and priced down positioning over competitors. It will be very interesting to see how the market responds to yet another Steve Jobs moment of, I was going to say ” one more thing ”

But one thing that DID NOT happen when Steve Jobs appeared on stage –

So what was it exactly that gives the iPad such a universal appeal?

For many years before the iPad launched, the technical side of technology and software always out-weighed the mass appeal. Think of online gaming, gambling, blogging, fancy high tech devices even a gps and iPhone4, it was never for everyone, and it never felt so strangely normal, natural and easy using it.

But here we have a device that literally appeals to every person using it for the first time. The Internet was designed to share experiences, information and content. Today I tried to read the Elle magazine, and I kept finding myself tapping the page trying to click through. And it made me realize, the iPad was designed to take this sharing of online and any offline experiences, information and content – with those around us, anywhere, anytime in a beautiful, magical  but most importantly – natural manner.  But even more, it goes beyond sharing, as the iPad2 enters the world of creation. The iPad2 enables users to not only share, but create experiences, information, content, entertainment and I am sure it is this new theme that will get every brand, company and application developer excited to review their current iPad application strategy.

I am sure the critics will point out the flaws tomorrow, but for today I am happy to safely say, I cannot wait to own one. Even if it is just for a short while before I trade it in for the iTable…

So in conclusion, the iPad2 delights me to the point where I can only share what is probably going to be one of the best devices to be launched this year 🙂

Lastly, definitely an article worth reading and right up my ally – http://techcrunch.com/2011/03/02/ipad-2-preview/ – Definitely Read it!

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The Changing World We Live In

We all have different opinions and experiences influencing our perception of when the world started changing, personally for me it all started back in April 2005 when Thomas L. Friedman published one of the most influential books probably released that year –

http://www.thomaslfriedman.com/bookshelf/the-world-is-flat
We were entering Globalization 3, and it happened whilst we were sleeping. The world has changed from:
Countries ——>    Companies ——>    Individuals
The world became a flat global playing platform, the product of:

horizontal convergence of the Personal Computer, Fibre Optical Cables, Workflow Software & Standardized protocols, The Internet and later the WWW which brought about a technological revolution that transformed every aspect of business, life & society, which not even the Global Conglomerates could have prepared for.

My favourite flattener and most indulged concept since, that day in April 2005 when I read the whole book in one day, have always been “The Steroids”
“ Technologies that turbo charges and enables information  – digitization; at high speed; wirelessly (mobile) shared on personal devices –
FASTER< FARTHER<CHEAPER and more easily!

And this is exactly where the Google’s, the tweeters, the ipads, the Facebook’s of the world fit in.Soon after the “The World is Flat” , the discovery of things exploded as more and more journalists, authors and bloggers  illustrated the changing world we live in, and each in their own individual right trying to make sense of this phenomena we find ourselves living through.

Think, Freakanomics, Tipping Point, Google, Life Inc, 7 habits of highly effective people, Good to Great, Who moved my cheese? , The Power of Now, The Innovators Dillema and more recently – SUPERCONNECT

Snippets below from a presentation illustrates where my thoughts are floating:

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Opening Keynote at the Creative Company Conference by arne van oosterom (SOURCE)

Soon organizations started changing, with unconventional ways of thinking, where the old age of bureaucracy and people management are influenced by the changing world we live in –

The MEDIA REVOLUTION – key ingredient in the changing world we live in:

And today we are presented with what is called Web 3.0:

Digital convergence is taking on new meaning as we start seeing the proliferation of  the internet across television, mobile devices and any other electronic devices both online & offline. The word interactivity takes on new meaning.

Technological innovations both online and offline brought about a modern day culture recently defined as the “ Innovation Insanity “ The media realized that the power are shifting into the hands of the consumers and publishing took on a different style of make up. People all over the world are realizing the playground is becoming smaller, and we are moving into an era where soon it will be one Global Technologically Connected world we live in.

The impact on society stretches into every industry where technological innovations and the internet changes the workplace, medicine, dating, drinking, eating, feeling, communicating, publishing, designing, developing, etc

In marketing, or real marketing as I like to call it, I feel the fight for digital can end now. It is no longer about budgets shifting or modern vs traditional or above, below, through or ontop of some silly line that no one even knows what it stands for. Technology is supposed to be integrated; it is about making lives better and bringing more relevant offerings. It is about increasing marketing effectiveness, lowering costs for research, it is about involving the customer. It is about publishers – no longer simply producing content, but rather “ packaged information” tailored according to behavioural and social habit analysis.

It is about connecting the dots, between people, products, places, information and this thing called life.

It is about the changing world we live in.

Integrate it.