Posts Tagged ‘ Online Advertising ’

A project I just Love

And sometimes when you see something it ignites a feeling inside, similar to how the guys at Epipheo Studios are changing the world of online video advertising.

The internet is designed to share experiences.

Everyday change is happening around us, every day we discover new things. Innovations are happening by the minute, innovations that changes the way we live our lives. Today I stumbled upon this article, and as it is relevant to my current project at Nedbank, I read it. And I liked the thinking behind it. So I shared it. And this I do about 20 times a day to about 20 people. You do the math…

Bank of America and Visa Working to Bring Mobile Payments to the Masses – click here to read full article.

Real marketing is no longer a word I just made up, it is a reality. The global vision is here.

“Create products that make our lives better”  “Tell us about things that will make our lives better” “Tell us in ways that ignite good feelings”

Companies are realizing that they have to start listening to what people are saying. True or False – well until I saw this new joint venture, I might have been in doubt. But now I know, that even the smartest of them all are realizing this. So new companies are formed – like this one. (I actually found this article in an Egyptian newspaper – random piece of information 🙂

Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance – click to read full article

So i think it is safe to say, that the world of marketing is changing, it is forced ( unfortunately that is, i mean it is a bit idealistic to think that people will actually create things that are good for other people, willingly and make money, i mean who will buy that right?) – forced to change the way they used to do things, make things, communicate things, deliver things in order to make peoples lives better. In a more corporate way of saying it – as per the public relations officer over at NM Incite – ” The initial areas of focus are measuring and improving marketing effectiveness, product launch optimization and customer service experience ”

And that is what real marketing is all about, or at least the way I like to define it.

And as said in the beginning of this post, sometimes when you see something it creates a feeling inside, and my feeling for the day is this Project I just Love.

Imagine it actually happens. I might go to Time Square then next time I am in New York. Either way, the thought is there, the project is there, the movement is there, and that is a good start. Now all we need to do is share.

http://www.timessquaretoartsquare.org

Watch the video – CLICK HERE

Times Square to Art Square Teaser from Times Square to Art Square on Vimeo.

So it can be safely assumed, that we are living in a fast, flat and rapidly changing world, which is probably going to be the heading of my next post…

Social Influence Marketing

Social influence Marketing – I never knew that is what it is called. So many insights that I have derived from simply observing society, shopping behaviours, reading thousands of articles online and indulging in my own imagination really – and then finding a report – that once again takes all my ideas and justify it with factual research and statistics.

Even the heading – so similar to my previous blogpost i started doubting whether i subconsciously perhaps saw the report before? But i did not.

Lets start at the beginning. I have a product or service and i want to sell it. So what should be my first question?

And then once they have found me, what are the influences when purchasing?

So what does this mean for my brand?

Several really amazing insights in this report – which i highly recommend reading.

To end off for today – i found this checklist. Simple. Standard. But relevant, and in a world where so often our minds are completely flustered with new information – processing at a 100 miles per minute – it is delightful getting one or two simple tactics that can be implemented immediately.

I still believe in Real Marketing, Real Branding and Just keeping it real being the way to go. It is not about the Loerie award. It is still all about connecting the dots. I am most definitely in the wrong country, marketing directors running with the biggest budgets for consumers at the bottom of the pyramid, equally unaware, equally removed, equally operating in a world so far in the past i am struggeling to keep my feet on the ground of the reality.Social Influence Marketing has only just started penetrating our shores.

But the reality of South Africa is that 70% of the population resides in the bottom of the pyramid, and the most successful marketing campaigns are the ones focusing on triple bottom line. Perhaps keeping it real is closer related to cause related marketing than what i initially believed… My next post will elaborate more once i had a look at my thesis and all the findings that will be of a lot more relevant now that i have a far better understanding of the world of media, marketing and the masses.