Posts Tagged ‘ Real Branding ’

Social Influence Marketing

Social influence Marketing – I never knew that is what it is called. So many insights that I have derived from simply observing society, shopping behaviours, reading thousands of articles online and indulging in my own imagination really – and then finding a report – that once again takes all my ideas and justify it with factual research and statistics.

Even the heading – so similar to my previous blogpost i started doubting whether i subconsciously perhaps saw the report before? But i did not.

Lets start at the beginning. I have a product or service and i want to sell it. So what should be my first question?

And then once they have found me, what are the influences when purchasing?

So what does this mean for my brand?

Several really amazing insights in this report – which i highly recommend reading.

To end off for today – i found this checklist. Simple. Standard. But relevant, and in a world where so often our minds are completely flustered with new information – processing at a 100 miles per minute – it is delightful getting one or two simple tactics that can be implemented immediately.

I still believe in Real Marketing, Real Branding and Just keeping it real being the way to go. It is not about the Loerie award. It is still all about connecting the dots. I am most definitely in the wrong country, marketing directors running with the biggest budgets for consumers at the bottom of the pyramid, equally unaware, equally removed, equally operating in a world so far in the past i am struggeling to keep my feet on the ground of the reality.Social Influence Marketing has only just started penetrating our shores.

But the reality of South Africa is that 70% of the population resides in the bottom of the pyramid, and the most successful marketing campaigns are the ones focusing on triple bottom line. Perhaps keeping it real is closer related to cause related marketing than what i initially believed… My next post will elaborate more once i had a look at my thesis and all the findings that will be of a lot more relevant now that i have a far better understanding of the world of media, marketing and the masses.

CONNECTING THE DOTS BETWEEN PEOPLE | BRANDS | TECHNOLOGY

Real Branding – as i like to refer to it – Is really what my mind has been occupied with. Today I found a new man that I will probably keep an eye out for online:

@paulisakson

twitter is such a magical platform to milk the minds of those you find interesting, without the negative connotations usually associated with being an information junkie – such as constant questioning, waiting for answers and explanations, or simple story telling of experience. I now find my answers in real time without bothering anyone on my phone.   # i am a trend and social media shopaholic.
So in my shopping bag today, I have a few random links I would like to keep in my snap store. Perhaps I have not yet connected the dots between them – but I think often the lines of relevance and interdependence comes during the exploration phase. If you look closely enough, everything is related, or at least in my 25 years of exploring various elements of the world as a whole, I have noticed – PEOPLE. BRANDS. TRENDS.  – WE. IT. THEY. – all connected.
So to me it seems evident that – WE NEED TO ALLOW TECHNOLOGY and THE INTERNET, TO ENABLE A CONNECTION TO OUR WORLD. NOT THE OPPOSITE.

Firstly, I just have to touch on Google Wave – just because I haven’t yet, and I think it will be silly to leave it off the list, as it fits so perfectly into the maze of connecting the dots.  This video is really what got me excited:

Secondly, I mentioned Paul Isakson earlier, and this presentation is  what made me realize that REAL branding, is not just a word I came up with (refer to some of my earlier posts) – it is a reality and hopefully –  we will be able to see local brands adopt the mindset, sooner rather than later.

I always find it most enlightening when what has been rolling around in my head, gets summarized and set out coherently by someone else, so that I can pass it on to the world in a less upside down manner.

Paul perfectly illustrates how things are changing. Our new generation of marketers and brand builders who got taught with open source platforms, unlimited access to information and the downfall of traditional media – soon realized – it is time to put people back inside the world of Branding. Similar to Business – global awareness of “triple bottom line and increased focus on corporate governance and sustainable business development”, puts people back inside the world of Business. Think of the increased focus on organizational structures and corporate cultures, Google as a prime example, puts people back inside the world of occupation and careers. And as Tom Friedman illustrated in the World is Flat, COUNTRIES – to – COMPANIES – to – INDIVIDUALS.
We are all connected. And we are all human.
This is what brings me to my last bit of trend shopping for the day. Sixth Sense Technology. Not only did I watch this video about ten times, I simply couldn’t stop myself from trying to imagine it in my own life, and the resulting consequences and impact on the way we live our lives, simply by connecting the dots.

And Lastly, Just for fun:   ENJOY MILO!

Till next time, keep on connecting the dots…