Posts Tagged ‘ social networks ’

The Changing World We Live In

We all have different opinions and experiences influencing our perception of when the world started changing, personally for me it all started back in April 2005 when Thomas L. Friedman published one of the most influential books probably released that year –

http://www.thomaslfriedman.com/bookshelf/the-world-is-flat
We were entering Globalization 3, and it happened whilst we were sleeping. The world has changed from:
Countries ——>    Companies ——>    Individuals
The world became a flat global playing platform, the product of:

horizontal convergence of the Personal Computer, Fibre Optical Cables, Workflow Software & Standardized protocols, The Internet and later the WWW which brought about a technological revolution that transformed every aspect of business, life & society, which not even the Global Conglomerates could have prepared for.

My favourite flattener and most indulged concept since, that day in April 2005 when I read the whole book in one day, have always been “The Steroids”
“ Technologies that turbo charges and enables information  – digitization; at high speed; wirelessly (mobile) shared on personal devices –
FASTER< FARTHER<CHEAPER and more easily!

And this is exactly where the Google’s, the tweeters, the ipads, the Facebook’s of the world fit in.Soon after the “The World is Flat” , the discovery of things exploded as more and more journalists, authors and bloggers  illustrated the changing world we live in, and each in their own individual right trying to make sense of this phenomena we find ourselves living through.

Think, Freakanomics, Tipping Point, Google, Life Inc, 7 habits of highly effective people, Good to Great, Who moved my cheese? , The Power of Now, The Innovators Dillema and more recently – SUPERCONNECT

Snippets below from a presentation illustrates where my thoughts are floating:

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Opening Keynote at the Creative Company Conference by arne van oosterom (SOURCE)

Soon organizations started changing, with unconventional ways of thinking, where the old age of bureaucracy and people management are influenced by the changing world we live in –

The MEDIA REVOLUTION – key ingredient in the changing world we live in:

And today we are presented with what is called Web 3.0:

Digital convergence is taking on new meaning as we start seeing the proliferation of  the internet across television, mobile devices and any other electronic devices both online & offline. The word interactivity takes on new meaning.

Technological innovations both online and offline brought about a modern day culture recently defined as the “ Innovation Insanity “ The media realized that the power are shifting into the hands of the consumers and publishing took on a different style of make up. People all over the world are realizing the playground is becoming smaller, and we are moving into an era where soon it will be one Global Technologically Connected world we live in.

The impact on society stretches into every industry where technological innovations and the internet changes the workplace, medicine, dating, drinking, eating, feeling, communicating, publishing, designing, developing, etc

In marketing, or real marketing as I like to call it, I feel the fight for digital can end now. It is no longer about budgets shifting or modern vs traditional or above, below, through or ontop of some silly line that no one even knows what it stands for. Technology is supposed to be integrated; it is about making lives better and bringing more relevant offerings. It is about increasing marketing effectiveness, lowering costs for research, it is about involving the customer. It is about publishers – no longer simply producing content, but rather “ packaged information” tailored according to behavioural and social habit analysis.

It is about connecting the dots, between people, products, places, information and this thing called life.

It is about the changing world we live in.

Integrate it.

A project I just Love

And sometimes when you see something it ignites a feeling inside, similar to how the guys at Epipheo Studios are changing the world of online video advertising.

The internet is designed to share experiences.

Everyday change is happening around us, every day we discover new things. Innovations are happening by the minute, innovations that changes the way we live our lives. Today I stumbled upon this article, and as it is relevant to my current project at Nedbank, I read it. And I liked the thinking behind it. So I shared it. And this I do about 20 times a day to about 20 people. You do the math…

Bank of America and Visa Working to Bring Mobile Payments to the Masses – click here to read full article.

Real marketing is no longer a word I just made up, it is a reality. The global vision is here.

“Create products that make our lives better”  “Tell us about things that will make our lives better” “Tell us in ways that ignite good feelings”

Companies are realizing that they have to start listening to what people are saying. True or False – well until I saw this new joint venture, I might have been in doubt. But now I know, that even the smartest of them all are realizing this. So new companies are formed – like this one. (I actually found this article in an Egyptian newspaper – random piece of information 🙂

Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance – click to read full article

So i think it is safe to say, that the world of marketing is changing, it is forced ( unfortunately that is, i mean it is a bit idealistic to think that people will actually create things that are good for other people, willingly and make money, i mean who will buy that right?) – forced to change the way they used to do things, make things, communicate things, deliver things in order to make peoples lives better. In a more corporate way of saying it – as per the public relations officer over at NM Incite – ” The initial areas of focus are measuring and improving marketing effectiveness, product launch optimization and customer service experience ”

And that is what real marketing is all about, or at least the way I like to define it.

And as said in the beginning of this post, sometimes when you see something it creates a feeling inside, and my feeling for the day is this Project I just Love.

Imagine it actually happens. I might go to Time Square then next time I am in New York. Either way, the thought is there, the project is there, the movement is there, and that is a good start. Now all we need to do is share.

http://www.timessquaretoartsquare.org

Watch the video – CLICK HERE

Times Square to Art Square Teaser from Times Square to Art Square on Vimeo.

So it can be safely assumed, that we are living in a fast, flat and rapidly changing world, which is probably going to be the heading of my next post…