Posts Tagged ‘ Steve Jobs ’

Apple iPad2, a whole new dose of magic!

I literally had to consciously stop myself from reading to eventually start writing.

The whole of the digital universe is buzzing with iPad2, comments, reviews, thoughts, notes, and I am sure tomorrow it will be all over traditional news in every state of America, and all over the world.

I could not help but ask myself why?

I remember the day the iPad ever so glamorously appeared on coffee tables in homes and in the hands of family, children, dads, executives, small business owners, artists, teenagers, grandparents, models, geeks, teachers, tennis coaches, priests, pretty much the whole world got a taste of the magic.

And now, the magic potion just got stronger. More universal. Wrapped in beautiful design, to help us share information, experiences and entertainment in a sleek simple manner.

A 33% thinner, lighter, black or white iPad2 features the world’s most advanced mobile operating system – iOS 4.3. Several new extra’s such as 2 x cameras (front and back), HDMI output, a sexy smart magnetic cover (iPad must have realized the amount of money made off covers for the iPad1 – and definitely the most talked about new feature of the iPad2), phonebooth, garage band, imovie and more applications now available on the iPad and a surprisingly early launch date next Friday the 11th of March 2011 in USA and 25th in 26 more countries world wide.  All for just $499.

Check out: – which literally launched minutes after the event.

Apple shares advanced after Jobs appeared, climbing as much as $4.63 to $353.94 on the Nasdaq Stock Market. The shares were up $1.77 at $351.08 at 2:04 p.m. New York time. Which was less than with the launch of the iPad1. The iPad 2 will account for at least 20 million tablet computer sales in the U.S. this year, with the global tablet market projected to surpass 200 million units in 2014, if true the iPad may eventually generate $60 billion to $100 billion in sales for Apple, compared with Apple’s total revenue of $65.2 billion in fiscal 2010 ( via ( read full article here ) It is evident that Apple had to make something happen as new competitors quickly entered the market hoping to take some market share of the projected 200million strong global tablet market. The iPad2 and its early launch makes perfect strategic sense, as they continue to innovate with the user experience at the core of everything and unique to the iPad a featured up and priced down positioning over competitors. It will be very interesting to see how the market responds to yet another Steve Jobs moment of, I was going to say ” one more thing ”

But one thing that DID NOT happen when Steve Jobs appeared on stage –

So what was it exactly that gives the iPad such a universal appeal?

For many years before the iPad launched, the technical side of technology and software always out-weighed the mass appeal. Think of online gaming, gambling, blogging, fancy high tech devices even a gps and iPhone4, it was never for everyone, and it never felt so strangely normal, natural and easy using it.

But here we have a device that literally appeals to every person using it for the first time. The Internet was designed to share experiences, information and content. Today I tried to read the Elle magazine, and I kept finding myself tapping the page trying to click through. And it made me realize, the iPad was designed to take this sharing of online and any offline experiences, information and content – with those around us, anywhere, anytime in a beautiful, magical  but most importantly – natural manner.  But even more, it goes beyond sharing, as the iPad2 enters the world of creation. The iPad2 enables users to not only share, but create experiences, information, content, entertainment and I am sure it is this new theme that will get every brand, company and application developer excited to review their current iPad application strategy.

I am sure the critics will point out the flaws tomorrow, but for today I am happy to safely say, I cannot wait to own one. Even if it is just for a short while before I trade it in for the iTable…

So in conclusion, the iPad2 delights me to the point where I can only share what is probably going to be one of the best devices to be launched this year 🙂

Lastly, definitely an article worth reading and right up my ally – – Definitely Read it!

The magical instrument that will change the way we read, learn and love!

Generally I do not write about current happenings, new products or the headlines of the century, in fact, ideas and I will never be one of those “race for the first” kind of blogs. However, because I am already a bit late, and Steve Jobs is the man who got me and still is keeping me interested in Business, I am making an exception and dedicate this post to the latest bit of Magic – the Apple iPad.

the ingredients of magic

It is everywhere, tv, radio, magazines, twitter, facebook, every newspaper online and offline, every related blog, but the article that stuck in my mind was somewhere between page 23 & 28 of TIME magazine. Stephen Fry, a man I will envy till the day i get to do it myself, for meeting the team behind the love of my life – My Apple MacBook. The only materialistic item I have a real relationship with, and it just got thinner, smaller, keyboardless and something similar to what Bill Gates back in 2000 predicted to be the most popular kind of computer amongst people like us. EXCEPT – and this is once again what Apple got right – at least for me – it looks sleek, it vibrates inviting, it mirrors simplicity and it makes me feel in love.

What I liked most about all the articles I read post the auspicious launch was Stephen Fry noting that Apple stands “at the intersection of liberal arts, technology and commerce.” I recently started reading ICON, I haven’t finished it yet, but I couldn’t help but see an ocean of snippets from the book flashing before my eyes as I continue to get lost in the whirlpool of magic, now filling up the tabs in my web browser. Steve Jobs is a genius with a heart.

Richard Waters took a completely different angle in the Financial Times, focusing on the extension of the apple product range and the parallel software developments providing a commercial arm. More specifically highlighting the iBook Store launch in conjunction with the iPad, similar to that of iTunes & iPod,  APP store & the iPhone –  another predicted change in the world, this time in the way we read, learn and search.

But that is not the point I am trying to make, the real weird and wonderful thing that inspired this rather traditional style of post – is the underlying glue in all the articles – Steve Jobs’s “touchy feeling” vision for technology innovations. Instead of looking at devices as the sum of their features, it is all about closing the gap between technology and human experiences, done with an artistic approach of beautiful design that enables a real relationship with the product (not only the brand). And this is what makes me get up in the morning, switch on my device (at this point my MacBook but soon my brand new iPad) and making work, learn, read, write, shop, search, spy and play a whole lot more fun!

I cant wait to have one 🙂