Posts Tagged ‘ Technology ’

Some Statistics for Digital in South Africa.

I have been meaning to write a blog post just after I got back from doing A Digital Masters in New York at HyperIsland. An experience that really changed me, not only the way I think or see the world but the way we are supposed to deliver work for a new digital world. That blog post will come, eventually. Below one of the Key Insights from Tim_Leake & Mark Comerford

It is definitely no longer a question, we are living through a digital revolution. It is about time my generation get to really live through something, from mobile phones, the internet, personal computers, digital cameras, social networks, augmented reality, online shopping! The list goes on.

We are also living through a Financial crisis, and it was very interesting this morning on Sky News – they were talking about increasing unemployment rates and the slowing economies globally, even Germany which has always been seen as the sustainable master of economies experienced below expectation growth. I couldn’t help but turn up the volume when the conversation turned – Digital Media Companies, Social media consulting firms, Digital Marketing Agencies, Mobile Application development houses etc these are all businesses experiencing tremendous growth, and I am not just talking about the tech / social network bubble with inflated  IPO’s ( Groupon, Linkedin, etc) we are all expecting to burst anytime soon. It is the entire eco-system, from ecommerce, ecommunication, IT, software houses, conferences, development houses, hardware etc – all together serving the modern consumers and business’s holistic digital experience need. The industry slowly infiltrating every single other industry on the planet, serving the need of everything and everyone going online, social, in the cloud and mobile.

Apple briefly became the largest listed company last week – overtaking Exxon Mobil. And American Express saw an increase in their share price after their deal with Foursquare. President Obama is on Foursquare now. And Social Software is exploding. The times of seeing everything in isolation is over, we have entered the era of Social Business Design where Technology, Business and People come together.

And yet, I have meetings here in South Africa where people are still asking the question – is this just a digital fad? Is this really where our country is going? It is completely understandable taking our current social and economic situation into account, majority of our population live in poverty. No one can see into the future, but we can have a look at statistics indicating the current situation and growth of Digital as a whole in Africa, and more specifically South Africa.

Below is a couple of my favourites to share:

Happy Wednesday 🙂

Apple iPad2, a whole new dose of magic!

I literally had to consciously stop myself from reading to eventually start writing.

The whole of the digital universe is buzzing with iPad2, comments, reviews, thoughts, notes, and I am sure tomorrow it will be all over traditional news in every state of America, and all over the world.

I could not help but ask myself why?

I remember the day the iPad ever so glamorously appeared on coffee tables in homes and in the hands of family, children, dads, executives, small business owners, artists, teenagers, grandparents, models, geeks, teachers, tennis coaches, priests, pretty much the whole world got a taste of the magic.

And now, the magic potion just got stronger. More universal. Wrapped in beautiful design, to help us share information, experiences and entertainment in a sleek simple manner.

A 33% thinner, lighter, black or white iPad2 features the world’s most advanced mobile operating system – iOS 4.3. Several new extra’s such as 2 x cameras (front and back), HDMI output, a sexy smart magnetic cover (iPad must have realized the amount of money made off covers for the iPad1 – and definitely the most talked about new feature of the iPad2), phonebooth, garage band, imovie and more applications now available on the iPad and a surprisingly early launch date next Friday the 11th of March 2011 in USA and 25th in 26 more countries world wide.  All for just $499.

Check out: http://www.apple.com/ipad/ – which literally launched minutes after the event.

Apple shares advanced after Jobs appeared, climbing as much as $4.63 to $353.94 on the Nasdaq Stock Market. The shares were up $1.77 at $351.08 at 2:04 p.m. New York time. Which was less than with the launch of the iPad1. The iPad 2 will account for at least 20 million tablet computer sales in the U.S. this year, with the global tablet market projected to surpass 200 million units in 2014, if true the iPad may eventually generate $60 billion to $100 billion in sales for Apple, compared with Apple’s total revenue of $65.2 billion in fiscal 2010 ( via www.reuters.com) ( read full article here ) It is evident that Apple had to make something happen as new competitors quickly entered the market hoping to take some market share of the projected 200million strong global tablet market. The iPad2 and its early launch makes perfect strategic sense, as they continue to innovate with the user experience at the core of everything and unique to the iPad a featured up and priced down positioning over competitors. It will be very interesting to see how the market responds to yet another Steve Jobs moment of, I was going to say ” one more thing ”

But one thing that DID NOT happen when Steve Jobs appeared on stage –

So what was it exactly that gives the iPad such a universal appeal?

For many years before the iPad launched, the technical side of technology and software always out-weighed the mass appeal. Think of online gaming, gambling, blogging, fancy high tech devices even a gps and iPhone4, it was never for everyone, and it never felt so strangely normal, natural and easy using it.

But here we have a device that literally appeals to every person using it for the first time. The Internet was designed to share experiences, information and content. Today I tried to read the Elle magazine, and I kept finding myself tapping the page trying to click through. And it made me realize, the iPad was designed to take this sharing of online and any offline experiences, information and content – with those around us, anywhere, anytime in a beautiful, magical  but most importantly – natural manner.  But even more, it goes beyond sharing, as the iPad2 enters the world of creation. The iPad2 enables users to not only share, but create experiences, information, content, entertainment and I am sure it is this new theme that will get every brand, company and application developer excited to review their current iPad application strategy.

I am sure the critics will point out the flaws tomorrow, but for today I am happy to safely say, I cannot wait to own one. Even if it is just for a short while before I trade it in for the iTable…

So in conclusion, the iPad2 delights me to the point where I can only share what is probably going to be one of the best devices to be launched this year 🙂

Lastly, definitely an article worth reading and right up my ally – http://techcrunch.com/2011/03/02/ipad-2-preview/ – Definitely Read it!

I Love Technology.

I am not 100% sure, how, when or why I fell in love with technology. My most obvious guess would be somewhere between efficiency, eliminating boredom, the fast pace it changes at and my childhood interest in imaginary new innovations. Within technology development, usage (both personally and professionally) as well as the economics, philosophy and psychology of technology, I always find myself in one position.

STANDING IN THE SHOES OF THE PERSON. That is by far my favourite position.

And I am not referring to the buzz word – customer centric – that every consultant throws around the boardroom table, no, I am referring to HUMAN BEINGS.

This is probably one of the best examples I could find, again one of those that I am so delighted to stumble upon, as it takes all my complex insights and illustrates the scrambles of my mind in simple points. Another, further illustrating where my head is at is:

http://www.cluetrain.com/

Since I find myself in the banking industry, and against my initial expectation I am starting to really enjoy the industry I thought would be worse than being stuck in a society where people only wear ugly clothes. But it is not, in fact, it is rather fascinating,

and I don’t think I am the only one that thinks so, according to the BRANDZ 2010 report

Even more fascinating, is the FUTURE OF BANKING.

(source: slideshare.net – and i wish i could remember the name of the presentation)

This iPhone 5 mobile payment prediction in particular – READ THE FULL ARTICLE HERE

The lines between telecommunications, banks and retailers are all blurring. Think MPesa, Pick n Pay Banking, Cardless Mobile Payments, and somewhat unconventional payment review technologies popping up everywhere

-my choice for the day – BLIPPY

Basically an online mobile payment tracker & reviewer. In simple terms, you buy something, and you post it with a review of the product you have bought. You can follow your friends, but you can also see exactly what everyone has said about a product you might want to buy,or service or anything really. And here is the key differentiating factor – you know that they have actually bought it.

To me, it just makes sense, it is more relevant, but whether people will take onto it, well that is what we will probably learn in time. Any Ideas? Perhaps just what Vodacom’s The Grid need, a Location Based Purchasing Review Functionality, or have they already done that, it just missed the USER experience. Typical Fail.

And on that note,

Today I would like to end off my love for people in technology, with a quote, which for the life of me I cannot relocate where I found it, but it has become one of my corner stones in strategic thinking around technology development –

” What is remarkable about the growth of technology, is not how rapidly the hardware has evolved, nor the software, networks or even the internet,

BUT RATHER

the fundamental way in which technology is changing human behaviour…

P>S – just some cool stuff to check out, if you have not already:

The Changing World We Live In

We all have different opinions and experiences influencing our perception of when the world started changing, personally for me it all started back in April 2005 when Thomas L. Friedman published one of the most influential books probably released that year –

http://www.thomaslfriedman.com/bookshelf/the-world-is-flat
We were entering Globalization 3, and it happened whilst we were sleeping. The world has changed from:
Countries ——>    Companies ——>    Individuals
The world became a flat global playing platform, the product of:

horizontal convergence of the Personal Computer, Fibre Optical Cables, Workflow Software & Standardized protocols, The Internet and later the WWW which brought about a technological revolution that transformed every aspect of business, life & society, which not even the Global Conglomerates could have prepared for.

My favourite flattener and most indulged concept since, that day in April 2005 when I read the whole book in one day, have always been “The Steroids”
“ Technologies that turbo charges and enables information  – digitization; at high speed; wirelessly (mobile) shared on personal devices –
FASTER< FARTHER<CHEAPER and more easily!

And this is exactly where the Google’s, the tweeters, the ipads, the Facebook’s of the world fit in.Soon after the “The World is Flat” , the discovery of things exploded as more and more journalists, authors and bloggers  illustrated the changing world we live in, and each in their own individual right trying to make sense of this phenomena we find ourselves living through.

Think, Freakanomics, Tipping Point, Google, Life Inc, 7 habits of highly effective people, Good to Great, Who moved my cheese? , The Power of Now, The Innovators Dillema and more recently – SUPERCONNECT

Snippets below from a presentation illustrates where my thoughts are floating:

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Opening Keynote at the Creative Company Conference by arne van oosterom (SOURCE)

Soon organizations started changing, with unconventional ways of thinking, where the old age of bureaucracy and people management are influenced by the changing world we live in –

The MEDIA REVOLUTION – key ingredient in the changing world we live in:

And today we are presented with what is called Web 3.0:

Digital convergence is taking on new meaning as we start seeing the proliferation of  the internet across television, mobile devices and any other electronic devices both online & offline. The word interactivity takes on new meaning.

Technological innovations both online and offline brought about a modern day culture recently defined as the “ Innovation Insanity “ The media realized that the power are shifting into the hands of the consumers and publishing took on a different style of make up. People all over the world are realizing the playground is becoming smaller, and we are moving into an era where soon it will be one Global Technologically Connected world we live in.

The impact on society stretches into every industry where technological innovations and the internet changes the workplace, medicine, dating, drinking, eating, feeling, communicating, publishing, designing, developing, etc

In marketing, or real marketing as I like to call it, I feel the fight for digital can end now. It is no longer about budgets shifting or modern vs traditional or above, below, through or ontop of some silly line that no one even knows what it stands for. Technology is supposed to be integrated; it is about making lives better and bringing more relevant offerings. It is about increasing marketing effectiveness, lowering costs for research, it is about involving the customer. It is about publishers – no longer simply producing content, but rather “ packaged information” tailored according to behavioural and social habit analysis.

It is about connecting the dots, between people, products, places, information and this thing called life.

It is about the changing world we live in.

Integrate it.