Posts Tagged ‘ The World is Flat ’

The Changing World We Live In

We all have different opinions and experiences influencing our perception of when the world started changing, personally for me it all started back in April 2005 when Thomas L. Friedman published one of the most influential books probably released that year –

http://www.thomaslfriedman.com/bookshelf/the-world-is-flat
We were entering Globalization 3, and it happened whilst we were sleeping. The world has changed from:
Countries ——>    Companies ——>    Individuals
The world became a flat global playing platform, the product of:

horizontal convergence of the Personal Computer, Fibre Optical Cables, Workflow Software & Standardized protocols, The Internet and later the WWW which brought about a technological revolution that transformed every aspect of business, life & society, which not even the Global Conglomerates could have prepared for.

My favourite flattener and most indulged concept since, that day in April 2005 when I read the whole book in one day, have always been “The Steroids”
“ Technologies that turbo charges and enables information  – digitization; at high speed; wirelessly (mobile) shared on personal devices –
FASTER< FARTHER<CHEAPER and more easily!

And this is exactly where the Google’s, the tweeters, the ipads, the Facebook’s of the world fit in.Soon after the “The World is Flat” , the discovery of things exploded as more and more journalists, authors and bloggers  illustrated the changing world we live in, and each in their own individual right trying to make sense of this phenomena we find ourselves living through.

Think, Freakanomics, Tipping Point, Google, Life Inc, 7 habits of highly effective people, Good to Great, Who moved my cheese? , The Power of Now, The Innovators Dillema and more recently – SUPERCONNECT

Snippets below from a presentation illustrates where my thoughts are floating:

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Opening Keynote at the Creative Company Conference by arne van oosterom (SOURCE)

Soon organizations started changing, with unconventional ways of thinking, where the old age of bureaucracy and people management are influenced by the changing world we live in –

The MEDIA REVOLUTION – key ingredient in the changing world we live in:

And today we are presented with what is called Web 3.0:

Digital convergence is taking on new meaning as we start seeing the proliferation of  the internet across television, mobile devices and any other electronic devices both online & offline. The word interactivity takes on new meaning.

Technological innovations both online and offline brought about a modern day culture recently defined as the “ Innovation Insanity “ The media realized that the power are shifting into the hands of the consumers and publishing took on a different style of make up. People all over the world are realizing the playground is becoming smaller, and we are moving into an era where soon it will be one Global Technologically Connected world we live in.

The impact on society stretches into every industry where technological innovations and the internet changes the workplace, medicine, dating, drinking, eating, feeling, communicating, publishing, designing, developing, etc

In marketing, or real marketing as I like to call it, I feel the fight for digital can end now. It is no longer about budgets shifting or modern vs traditional or above, below, through or ontop of some silly line that no one even knows what it stands for. Technology is supposed to be integrated; it is about making lives better and bringing more relevant offerings. It is about increasing marketing effectiveness, lowering costs for research, it is about involving the customer. It is about publishers – no longer simply producing content, but rather “ packaged information” tailored according to behavioural and social habit analysis.

It is about connecting the dots, between people, products, places, information and this thing called life.

It is about the changing world we live in.

Integrate it.

CONNECTING THE DOTS BETWEEN PEOPLE | BRANDS | TECHNOLOGY

Real Branding – as i like to refer to it – Is really what my mind has been occupied with. Today I found a new man that I will probably keep an eye out for online:

@paulisakson

twitter is such a magical platform to milk the minds of those you find interesting, without the negative connotations usually associated with being an information junkie – such as constant questioning, waiting for answers and explanations, or simple story telling of experience. I now find my answers in real time without bothering anyone on my phone.   # i am a trend and social media shopaholic.
So in my shopping bag today, I have a few random links I would like to keep in my snap store. Perhaps I have not yet connected the dots between them – but I think often the lines of relevance and interdependence comes during the exploration phase. If you look closely enough, everything is related, or at least in my 25 years of exploring various elements of the world as a whole, I have noticed – PEOPLE. BRANDS. TRENDS.  – WE. IT. THEY. – all connected.
So to me it seems evident that – WE NEED TO ALLOW TECHNOLOGY and THE INTERNET, TO ENABLE A CONNECTION TO OUR WORLD. NOT THE OPPOSITE.

Firstly, I just have to touch on Google Wave – just because I haven’t yet, and I think it will be silly to leave it off the list, as it fits so perfectly into the maze of connecting the dots.  This video is really what got me excited:

Secondly, I mentioned Paul Isakson earlier, and this presentation is  what made me realize that REAL branding, is not just a word I came up with (refer to some of my earlier posts) – it is a reality and hopefully –  we will be able to see local brands adopt the mindset, sooner rather than later.

I always find it most enlightening when what has been rolling around in my head, gets summarized and set out coherently by someone else, so that I can pass it on to the world in a less upside down manner.

Paul perfectly illustrates how things are changing. Our new generation of marketers and brand builders who got taught with open source platforms, unlimited access to information and the downfall of traditional media – soon realized – it is time to put people back inside the world of Branding. Similar to Business – global awareness of “triple bottom line and increased focus on corporate governance and sustainable business development”, puts people back inside the world of Business. Think of the increased focus on organizational structures and corporate cultures, Google as a prime example, puts people back inside the world of occupation and careers. And as Tom Friedman illustrated in the World is Flat, COUNTRIES – to – COMPANIES – to – INDIVIDUALS.
We are all connected. And we are all human.
This is what brings me to my last bit of trend shopping for the day. Sixth Sense Technology. Not only did I watch this video about ten times, I simply couldn’t stop myself from trying to imagine it in my own life, and the resulting consequences and impact on the way we live our lives, simply by connecting the dots.

And Lastly, Just for fun:   ENJOY MILO!

Till next time, keep on connecting the dots…